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Client
Calvin Klein

Product Launch
LIVE billboard in Times Square to launchCalvin Klein's ck one fragrance.

Calvin Klein's ck one fragrance, known for edge and innovation, rockedTimes Square in the summer of 05 with a LIVE billboard mirroring thebrand's new global television ad campaign. Live models danced, played guitar,spun records and hung out in a huge ck one bottle overlooking Times Square.

Calvin Klein first took Times Square by storm and set the world abuzz in 1992with a giant billboard featuring underwear-clad Mark Wahlberg. Since then, thebrand has continued to provoke and amaze with ads that have been known toliterally stop traffic, with a lot of help from F&D Productions.

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