LIVE billboard in Times Square to launchCalvin Klein's ck one fragrance.
Calvin Klein's ck one fragrance, known for edge and innovation, rockedTimes Square in the summer of 05 with a LIVE billboard mirroring thebrand's new global television ad campaign. Live models danced, played guitar,spun records and hung out in a huge ck one bottle overlooking Times Square.
Calvin Klein first took Times Square by storm and set the world abuzz in 1992with a giant billboard featuring underwear-clad Mark Wahlberg. Since then, thebrand has continued to provoke and amaze with ads that have been known toliterally stop traffic, with a lot of help from F&D Productions.
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